2026–now
Co-founder & COO · A new media & entertainment company
Building the company's operations, systems, GTM, and team from the ground up.
the work
I turn big ideas into businesses that actually run.
For 15+ years I've built the operations behind revenue at startups and household-name platforms in media, music, travel, and tech. I'm usually the first person to make the vision workable: the systems, the processes, the team, and the numbers leadership can trust. Right now I'm doing it from day one as co-founder and COO of a new media and entertainment company.
What I'm good at
Building from zero
Standing up operations, sales systems, and teams where none existed, at Vrbo, Tumblr, Grooveshark, and others.
Revenue that scales
Monetization and ad ops strategy, like taking Grooveshark from $15K to $1M+ a month in ad revenue.
Systems and tools
CRM, reporting, and workflow overhauls (Salesforce, HubSpot, Tableau) that give leaders real visibility.
Executive partnership
The operational right hand to CEOs and CROs, translating strategy into plans teams can run.
The short version
Full story on LinkedIn →2025
Revenue Operations Consultant · Group Black
Advised the executive team on sales process, CRM, and programmatic revenue, with a roadmap to scale.
2023–2024
Director of Operations · ThinkOnward
Led business and sales operations for an energy innovation startup, from CRM automation to executive KPI tracking.
2020–2023
VP, Revenue Operations · Tumblr (Automattic)
Built the revenue ops foundation for Tumblr Brand Partnerships and took campaign revenue delivery from 70% to 100%.
2019–2020
Revenue Operations Consultant · Independent
Built RVshare's first ad monetization program and Dosh's partner marketing function.
2014–2019
Head of Global Advertising Operations · Vrbo (Expedia Group)
Built the first in-house ad ops team and overhauled the programmatic business, lifting CPMs 117%.
2012–2014
Director, Sales Operations · Myxer
Ran sales operations and system rollouts, and grew ad revenue 200%.
2008–2012
VP, Advertising Operations · Grooveshark
Built the ad ops team from scratch at a 35-million-user music startup and grew monthly revenue 10x.
backstage
Before ops, I earned a BA in Theatre from Florida State University and spent a couple of years in professional theatre, teaching theatre and improv to kids and teens at the Hippodrome State Theatre and Florida Repertory Theatre. Theatre taught me how to bring a big group of people, onstage and off, together around one vision, and how to get every piece ready by opening night. (Deadlines don't scare me.) Seeing the big picture and every step it takes to get there is the same skill I've relied on in startups and every operations role since.